Rules Trend Towards Average Creativity
A rule is any guiding principle or creative criterion... Rules, by their nature, are limitations. p97
The rules artists learn are different. They are assumptions, not absolutes... They are only a value as long as they are helpful. They are not laws of nature. p97
Rules direct us to average behaviors. If we're aiming to create works, that are exceptional, most rules don't apply. Average is nothing to aspire to. p98
- As someone who feels I am breaking the rules a lot, I really like this phrasing
As soon as a convention is established, the most interesting work would likely be the one that doesn't follow it. The reason to make art is to innovate and self-express, show something new, share what's inside, and communicate your singular perspective. p98
The artists who define each generation are generally the ones who live outside of these boundaries. Not the artist who embody the beliefs and conventions of their time, but the ones who transcend them. Art is confrontation. It widen the audiences reality, allowing them to glimpse life through a different window. p98-99